Sony has won the Indian broadcast rights for all men’s and women’s international cricket played in Australia on a six-year deal, Cricket Australia announced on Tuesday.
The agreement, for an undisclosed sum, includes the exclusive rights to show the upcoming Ashes series with England, the 2021-22 Ashes and tours by countries including India, Pakistan, Sri Lanka, Bangladesh, and Afghanistan to Australia.
“We are delighted to conclude this agreement with Sony,” Cricket Australia chief executive James Sutherland said. “They understand the global value of Australian cricket.”
Sony Pictures Networks India, which takes over from Star India, also picked up the rights to the women’s Ashes series as well the Twenty20 Big Bash League and the women’s version.
“One of Australian cricket’s key strategies is to ensure it has a sustainable approach to investment, so that we can keep growing the game, and the six-year deal with Sony is part of that strategy,” added Sutherland.
Sony Pictures Networks India, a subsidiary of the Japanese electronics giant, has an established TV presence in the Asian country with 29 channels focusing on sports and entertainment.
“Cricket enjoys a high viewership in India and with the acquisition of the media rights of Cricket Australia, we are ensuring that the viewer has continuous cricketing action, all through the year,” said NP Singh, the company’s CEO.
Inspiration for the lazy, the casual and the gourmet home chefs alike
Discover, or rediscover the daily delight in food, one ingredient at a time.
It is known that home chefs can be arranged in a pyramid - the lazy ones at the bottom, the casual cooks in the middle and the gourmet experts at the top. While the challenges differ with each level, great solutions exist to make every meal an experience, regardless of the kind of cook you are. This guide to creating delightful food has something for everyone.
The lazy, hassled home chefs
You can ease into cooking by putting together meals that require minimal technique. Salads are a good place to start. Experiment with seasonal and exotic fruits and vegetables, tender vegetables and herbs, and artisanal breads as sides for a fresh, healthy and surprisingly gourmet experience.
Don’t be dismayed if you’re a non-vegetarian. There are still meals that require next-to-no prep. Think sausages that can easily be fried or grilled and cold cuts that pack a flavour punch. Health-conscious people can look for additive-free, preservative-free meat, bromate free bread and produce from free-range farms for assurance of quality. For variety, you can even put together a great Middle Eastern platter with fresh hummus and other dips.
For the casual cooks looking to impress
So, you can cook a decent meal but are looking to give your food that X-factor? To liven up regular dishes, experiment with superfoods which make your meals nutritious and novel. Try combinations like oats chila, quinoa or couscous upmas or a sprinkle of chia seeds in your breakfast pudding. Look for quality imports and efficient distribution for maximum retention of nutrients in superfoods.
Skilled enough to host people? An upgrade from basic ingredients is the most visible sign of your culinary progression. Experiment with exotic herbs like parsley, rosemary and sage as garnishing for intriguing flavours in your soups and salads. For lip-smacking desserts, use exotic fruits like kiwi, dragon fruit, acai berries and rambutan – your guests will be delighted.
For the perfectionist gourmet chefs
You’re quite the culinary expert in your circles, but want to leap to the next level? At the core of a successful gourmet creation lie the best ingredients. Seek a delicatessen which gives you only the freshest and most diverse range of ingredients. You’ll notice the difference in flavours as you move from garlic powder to actual garlic, and from chilli powder to real paprika in your preparations.
From the basic to the exotic, whatever ingredients you seek to implement the tips we just gave you are available at Godrej Nature’s Basket, the best store for fresh, quality ingredients. As the video below shows, their online and offline stores source and serves a wide variety of foods - fruits & vegetables, authentic delicatessen, the finest meats, irresistible bakery products, ready-to-cook sauces, healthy snacks and more.
Health-conscious people can also be assured of unmatched quality. You can choose from pesticide free offerings, organic fruits and vegetables, steroid-free meats, first catch of the day fish and seafood, bromate free bread and the best dairy and cheese from all over the world.
With their collection of hors d’oeuvre, artisanal breads, confectionary and desserts, there’s really no limit to what you can achieve daily in your kitchen. What’s more, all these high-quality products come at great, affordable prices.
To elevate your cooking and discover a world where food is a delight every day, click here.
This article was produced by the Scroll marketing team on behalf of Godrej Nature’s Basket and not by the Scroll editorial team.